The next chapter in the success story of a leading financial services company has been officially written.


Further strengthening the strong family ethos at Cherry Godfrey, Chief Operating Officer Tanzy Cherry - daughter of founder and CEO David Cherry - has made a significant investment in the firm by now purchasing a substantial shareholding.


The family-run business was founded in March 1993 in Guernsey and has since evolved into a fully rounded financial services provider.


David said: ‘I am delighted that Tanzy has decided to buy shares in Cherry Godfrey, this brings the entire Group ownership back into our family for the first time in 17 years.’


‘Succession planning is the key to ensuring the future growth and success of a company. Ensuring Cherry Godfrey’s next generation of leadership has the right skills and experience to take up the reigns is paramount. This is a true mark of Tanzy’s commitment and confidence in Cherry Godfrey and its role within the Islands’.


Cherry Godfrey was actually formed by husband-and-wife David and Selena Cherry as a Finance Brokerage in 1993 on the day Tanzy was born. The Jersey branch was opened in 2000 and, once established as one of the premier financial services companies in the Channel Islands, expanded to the Isle of Man in 2016 and the Isle of Wight last year.


Twenty-nine years on and Tanzy is one of the key figures shaping the vision and success of Cherry Godfrey which has enjoyed continuous growth and now has bases in Guernsey, Jersey, the Isle of Man and – since last autumn – the Isle of Wight.


However, despite expansion in the Isle of Man, Isle of Wight and Channel Islands, the company’s dedication to customer service and the ‘personal’ touch remains the foundation.


‘I am extremely proud to have bought shares in the company that has been a part of my life for as long as I can remember... As Cherry Godfrey looks to the future, the focus is very much on  continuing to provide  competitive and valued islands products and serving the local communities,’ Tanzy explained.


‘Client service and relationships are key to everything we do, in striving to meet both individual and business needs. Our customers are very much people we know by name and who will know us by name too and we look forward to helping them meet their aspirations today and into the future.’



The strategic growth plan has seen the development of a number of consumer finance and insurance products, not just off-the-shelf offerings but well-researched, flexible and tailored packages with quality customer service and value-for-money always at the forefront.


Tanzy added: ‘Working at the heart of local communities has always been at the forefront of what we do and we are looking at a number of exciting initiatives to increase our product offering and service levels across the four jurisdictions.


‘Our relationship with our customers is integral to our business. Indeed, we work with people and businesses that we trust and endorse and, with an exciting pipeline of opportunities, are looking forward to the future with optimism.’


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